Learn about Mobile-First Web Design, and why is it necessary?

From: Kinex Media Inc

More than 2 billion people use mobile devices to access the internet, and that's why mobile web design is crucial. A survey says that by 2025, around 75% of the population will move to mobile internet. Indeed, if you are not focusing on your website's mobile version, then your users are in trouble. Hence, mobile-first website design is severely essential, and it can lead you to maximize your site visits and revenue, eventually. This proves that mobile-first web design is the ideal marketing strategy for all the products,

apps, websites and even software. Here we have put together a few details about mobile website versions and their importance in promoting the brand.

What's a mobile-first website design?

It aims to develop mobile versions of websites that would offer

better experiences to the small screens. Focusing on mobile-first designs

assists with a seamless user experience to access your website- which would be

a great advantage to increase your site's visits and popularity.

The mobile web design comprises of two main methods that are-

Responsive web design and progressive advancement. However, both of these

methods are strategically used to design a mobile version of a website, including

applications. Responsive web design enables the website to fit into different

screens, displaying the content in a more comfortable way for the users, which

also minimizes other operations such as zooming, scrolling and panning.

Progressive advancement involves a mobile version that comprises low vital

features and functions- that are mostly basic. 

Importance of mobile-first website design

1. Google Ranking

Yes, it helps with Google ranking. Thousands of websites have done

their seo but still rank on the back of the Google searches; why? Maybe they

don't have their mobile version or the mobile web design indexing. When you do

your website's mobile-first indexing, Google will pick up your site and rank it

all above the other relevant websites' desktop versions. With this strategy,

you can organize your website much higher on Google.

2. Focuses on the content

If you do the mobile-first design much entirely, your content will

overpower the desktop and tablet versions of websites- giving a polished look.

Since the mobile design offers less space, ensure that your user does not find

it uncomfortable, the content should fit the screen, and the user should be able

to find everything they need. You only have to focus on the core content and

provide ultimate functions and features to your users.

3. Fewer bugs

Mobile versions of websites demand relatively fewer coding than

the desktop version. The website development begins with easy coding with

advanced style and features. When it's a desktop-first website design, it

requires more coding, and you will be able to add the mobile version later.

Indeed, coding for large screens is more time consuming and complicated, while

smaller screens are comforting both for the designers and users.

4. Quick downloads

Not necessarily that every desktop website version consumes a lot

of time to download files and documents, but yes, most of them do! When you

employ some graceful up-gradation on your mobile design, the download will seem

much more manageable and instant. The Mobile version never focuses on unwanted

elements on the website and does the job entirely. Hence, it prevents the

website from slow times and helps with quick downloads.

5. Mobile conversions

Last but not least,- mobile revenue conversions and visits are

becoming higher since the previous decade. However, a survey says an average

number of conversions of desktop versions are higher than the mobile versions,

but as the population is jumping onto mobile versions, this gap is closing at a

reasonable rate. Hence, if you create a mobile-first website design for your

brand, your website will be more likely to rank and receive good conversions.

Conclusion

If you don't consider a mobile-first design for your website, you

are unfair to your users. Offering convenient usage with maximum features is

what the population wants- and when you provide such comfort- you are the

brand! Always keep your users and customers in mind, and design the protocols

efficiently.